Want to get inside an editor’s head? Here you go.
It’s the million dollar question every freelancer wants to know. What is an editor looking for? I took the easy way out and asked a few of my editors on everyone’s behalf. Many thanks to the experts...
View Article7 secrets of successful story pitching
Pitching. Bah humbug. Every freelancer hates it. Actually, that’s not true. I used to hate it, now I actually enjoy it. Seriously? Enjoy touting for work? Um, kinda. But that’s probably because I...
View ArticleWhen pitching: focussed, not scattergun is key
Hot story idea? Check. Pitch ready to go? Check. Sent to the top ten publications you’d like to see it run in? Noooooo! Stop right there. When you’re pitching, you want to target, target, target. At...
View ArticleHow to ensure your story idea passes the “So what?” test
I love this anecdote about the proverbial keen young journo. He runs up to his editor saying, “I’ve got a great story idea.” Editor: “So what?” Keen young journo: “Well, people have reported seeing...
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